Core Marketing Proposition
Market Insight that your brand will cater to and differentiate itself from the competition.

Target Customer Definition
Which segment of customers to target and how to define it in easy understandable and actionable points.

Developing the Marketing Mix
Defining the product and service attributes and features, the markets for launching and selling the products, the appropriate pricing of the products & services based on market dynamics, the ways and means of promoting the products.

Media Strategy & Execution
Choosing the right media mix suited to your budget & marketing objectives:

• Print - newspapers, magazines.
• Outdoors - Billboards, mobile hoardings.
• Indoors - In shop, mall, airport.
• Mobile - SMS, Blue tooth campaigns.
• Electronic - TV & Radio.
• Internet – Websites, Search Engines, Social communities, Blogs. Developing the advertising & promotional campaigns and related services across multiple platforms.

Marketing Collaterals
Brochures, Catalogs, Posters, Annual Reports, Profiles, Packaging Design.

Public Relations Strategy
Defining the PR Strategy & Approach to best communicate your brand values & promise to customers & society at large.

Media & Client kit
Presentation kits, mailers, models and visual representations like multimedia presentations Event collaterals for Exhibitions, Trade Shows, Promotions, Annual Days, Conferences etc.

Designing 3D marketing structures right from the concept creation to organization, initial impressions to graphic design and coordination with vendors.

Customer Relationship Management Program
Conceptualization & Development of Customer Relationship Management Programs including the format, designs, loyalty cards and coordination with vendors for developing the IT backbone.