A. Corporate Brand Identity Development
For existing business groups or entities that are planning to newly launch in the market. This includes:

Articulating the Vision, Goals & Objectives & Value System of the organisation and putting in place organizational systems to conduct business as per the set guidelines.

Corporate Brand Architecture
Relationship between Corporate Brand & Business brands. This is critical for complex business groups with interests in diverse and unrelated business segments.

Corporate website development

Corporate Brand Identity Manual
This will define all aspects of the brand and its values. It helps in implementation of the Corporate Brand across regions and different markets.

Corporate Communication
- Internal Communication

• To sensitize the employees to the Brand Values, increase motivation and Loyalty to job

- External Communication

• Customers (Potential and existing)
• Talent pool (Potential recruits)
• Partners (Vendors, dealers, Franchisees, retailers)
• Shareholders & Investors

B. Product/Service Brand Identity Development
This includes:

Selecting the right brand name which is unique and can be registered as a trademark and copyright so that it becomes an intellectual property of your company.

Design of the Brand logo which includes the logotype/font and symbol of the brand.

Selecting the right Positioning Statement OR Tagline for the brand. E.g. Nike's Just Do It or Nokia's Connecting People, which becomes the essence of the brand.

Stationery Design
Visiting cards, name tags, letterhead design, envelopes design, email signature design to bring in a consistency and brand impact in communication

Website design and execution

Brand Usage Manual
Guidelines on the correct usage of the Brand Identity in different media like press advertisements, outdoors – hoardings & signages, inside the offices etc.